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Tag Archives: email
List Building – How Important Is It?

List Building – How Important Is It?

Sometimes I am asked questions that are brilliant in their simplicity. I consider them brilliant because they open a door to understanding that I may not have thought to explore or articulate before. For instance I have always said that list building is an important concept in email marketing, but I was asked the question, [...] Read more

List Building 101

The process of list building may best be defined as a worldwide Rolodex. You have information to share, but it’s hard to let people know about it if your ‘Rolodex’ is empty. List building is the process of gathering email addresses for the purpose of sending information, offers and other marketing information to clients and [...] Read more